Business Administration: Marketing Analytics, MBA

Requirements for Students Matriculating in or before Academic Year 2020-2021. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 39 Hours

Degree Core
Required Courses
MGMT 5113Individual and Organizational Behavior3
MGMT 5303Corporate and Business Strategy3
MBA 5300Current Business Topics1
MBA 5400Business Practicum1
MBA 5500Interdisciplinary Inquiry in Business Administration1
ACCT 5183MBA Financial Reporting3
ECON 5113Managerial Economics3
FIN 5013Business Finance3
MKTG 5133Marketing Management3
MSIS 5303Prescriptive Analytics3
MBA 5100Professional Development (Part 1) 11
MBA 5100Professional Development (Case Consulting) 11
MBA 5100Professional Development (Part 2) 11
Hours Subtotal27
Option Requirements
MKTG 5733Introduction to Marketing Analytics3
MKTG 5743Advanced Marketing Analytics3
Select 6 hours from the following:6
Base SAS Programming for Database Marketing
Current Topics in Marketing Analytics
Prescriptive Analytics
Predictive Analytics Technologies
Hours Subtotal12
Total Hours39

Graduate College Master's Program Requirements

Learn more about Graduate College 2020-2021 Master’s Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.