Marketing Analytics, GCRT
Requirements for Students Matriculating in or before Academic Year 2023-2024. Learn more about Graduate College Academic Regulation 7.0.
Total Hours: 12
|MKTG 5733||Introduction to Marketing Analytics||3|
|MKTG 5743||Advanced Marketing Analytics||3|
|Select 6 hours from the following:||6|
|Web Analytics and Digital Marketing|
|GIS Applications in Marketing Analytics|
|Optimization Applications in Marketing Analytics|
|Customer Lifetime Value Models in Marketing|
|Strategic Marketing and Business Analytics|
|Base SAS Programming for Database Marketing|
|Predictive Analytics Technologies|
Other graduate courses as approved by the program director
Graduate College Certificate Requirements
Learn more about Graduate College 2023-2024 Graduate Certificate Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.