Marketing Analytics, GCRT

Requirements for Students Matriculating in or before Academic Year 2020-2021. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 12 Hours

Required Courses
MKTG 5733Introduction to Marketing Analytics3
MKTG 5743Advanced Marketing Analytics3
Hours Subtotal6
Electives
Select 6 hours from the following:6
Base SAS Programming for Database Marketing
Web Analytics and Digital Marketing
GIS Applications in Marketing Analytics
Optimization Applications in Marketing Analytics
Customer Lifetime Value Models in Marketing
Predictive Analytics Technologies
Prescriptive Analytics
Other graduate courses as approved by the program director
Hours Subtotal6
Total Hours12

Graduate College Certificate Requirements

Learn more about Graduate College 2020-2021 Graduate Certificate Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.