Marketing Analytics, GCRT

Requirements for Students Matriculating in or before Academic Year 2019-2020. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 12 Hours

Required Courses
MKTG 5733Introduction to Marketing Analytics3
MKTG 5743Advanced Marketing Analytics3
Hours Subtotal6
Select 6 hours from the following:6
Base SAS Programming for Database Marketing
Web Analytics and Digital Marketing
GIS Applications in Marketing Analytics
Optimization Applications in Marketing Analytics
Customer Lifetime Value Models in Marketing
Predictive Analytics Technologies
Prescriptive Analytics
Other graduate courses as approved by the program director
Hours Subtotal6
Total Hours12