Marketing Analytics, GCRT

Requirements for Students Matriculating in or before Academic Year 2023-2024. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 12

Required Courses
MKTG 5733Introduction to Marketing Analytics3
MKTG 5743Advanced Marketing Analytics3
Hours Subtotal6
Select 6 hours from the following:6
Web Analytics and Digital Marketing
GIS Applications in Marketing Analytics
Optimization Applications in Marketing Analytics
Customer Lifetime Value Models in Marketing
Strategic Marketing and Business Analytics
Base SAS Programming for Database Marketing
Predictive Analytics Technologies
Prescriptive Analytics
Other graduate courses as approved by the program director
Hours Subtotal6
Total Hours12

Graduate College Certificate Requirements

Learn more about Graduate College 2023-2024 Graduate Certificate Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.