Business Administration: Marketing, PhD

Requirements for Students Matriculating in or before Academic Year 2019-2020. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 60 Hours (Beyond the Master's Degree)

Research Methods
MKTG 6413Advanced Marketing Research3
MKTG 6913Measurement and Experimental Design3
MKTG 6323Seminar in Advanced Consumer Behavior3
MKTG 6513Seminar in Marketing Theory3
MKTG 6683Seminar in Marketing Strategy3
Hours Subtotal15
Electives
27 hours of electives27
Required Electives
Advanced Seminar in Marketing
Seminar in Business Administration
Advanced Methods in MSIS Research
Additional electives chosen in consultation with adviser
Dissertation
Select 18 hours of dissertation18
Hours Subtotal45
Total Hours60

Total Hours: 90 Hours (Beyond the Bachelor's Degree)

Research Methods
MKTG 6413Advanced Marketing Research3
MKTG 6913Measurement and Experimental Design3
MKTG 6323Seminar in Advanced Consumer Behavior3
MKTG 6513Seminar in Marketing Theory3
MKTG 6683Seminar in Marketing Strategy3
Hours Subtotal15
Electives
57 hours of electives57
Required Electives
Advanced Seminar in Marketing
Seminar in Business Administration
Advanced Methods in MSIS Research
Additional electives chosen in consultation with adviser
Hours Subtotal57
Dissertation
Select 18 hours of dissertation18
Hours Subtotal18
Total Hours90

General Graduate College Requirements

  • A minimum Grade-Point-Average of 3.00 is required
  • A minimum Grade of "C" is required in all degree applicable courses
  • No courses utilizing the Pass-No Pass grading system are permitted
  • GRAD 5082 or GRAD 5092 may not be used to meet degree requirements

Additional Doctor of Philosophy (PhD.) Requirements

  • 90 credits beyond the Bachelor's degree, 60 credits beyond the Master's degree are required
  • At least seventy-five percent of coursework on the Plan of Study must include 5000 and 6000 level courses
  • A minimum of 15 hours at the 6000 level with a grade of SR for the doctoral dissertation must be complete.  The maximum number of dissertation hours (6000 with a grade of SR) permissible on a Plan of Study must not exceed three-fourths of the total credit hours in the approved graduate degree program
  • Credit for all courses on a graduate Plan of Study must have been awarded within 10 years of completion of all degree requirements
  • A minimum of 30 in-residence credit hours are required
  • Non-Course requirements:
    • Doctoral Candidacy
    • Dissertation Defense
    • Dissertation Submission/Approval