Business Administration: Marketing, PhD

Requirements for Students Matriculating in or before Academic Year 2023-2024. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 60 (Beyond the Master's Degree)

Research Methods
MKTG 6413Advanced Marketing Research3
MKTG 6913Measurement and Experimental Design3
MKTG 6323Seminar in Advanced Consumer Behavior3
MKTG 6513Seminar in Marketing Theory3
MKTG 6683Seminar in Marketing Strategy3
Hours Subtotal15
27 hours of electives27
Required Electives
Advanced Seminar in Marketing
Seminar in Business Administration
Advanced Methods in MSIS Research
Additional electives chosen in consultation with advisor
Select 18 hours of dissertation18
Hours Subtotal45
Total Hours60

Graduate College Doctor of Philosophy (PhD) Requirements

Learn more about Graduate College 2023-2024 Doctor of Philosophy (PhD) Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.