Business Analytics and Data Science: Marketing Analytics, MS
Requirements for Students Matriculating in or before Academic Year 2020-2021. Learn more about Graduate College Academic Regulation 7.0.
Total Hours: 34 Hours
| Code | Title | Hours |
|---|---|---|
| Required Core Courses | ||
| BAN 5400 | Practicum in Business Analytics | 2 |
| BAN 5560 | Business Analytics Research and Communications (Research and Communications I) | 1 |
| BAN 5560 | Business Analytics Research and Communications (Research and Communications II) | 1 |
| BAN 5733 | Descriptive Business Analytics | 3 |
| BAN 5743 | Predictive Business Analytics | 3 |
| BAN 5753 | Advanced Business Analytics | 3 |
| MSIS 5503 | Statistics for Data Science | 3 |
| MSIS 5600 | Special Projects in Business Information Systems | 3 |
| MSIS 5633 | Predictive Analytics Technologies | 3 |
| Hours Subtotal | 22 | |
| Required Option Courses | ||
| BAN 5763 | Advanced Marketing Research Analytics | 3 |
| MKTG 5253 | Advanced SAS Programming for Marketing Analytics | 3 |
| Hours Subtotal | 6 | |
| Electives | ||
| Select 6 hours from the following or other courses as approved by program director. | 6 | |
| MBA Financial Reporting | ||
| Web Analytics and Digital Marketing | ||
| GIS Applications in Marketing Analytics | ||
| Consulting in Marketing Analytics | ||
| Optimization Applications in Marketing Analytics | ||
| Customer Lifetime Value Models in Marketing | ||
| Marketing Management | ||
| Other courses as approved by program director. | ||
| Hours Subtotal | 6 | |
| Total Hours | 34 | |
Graduate College Master's Program Requirements
Learn more about Graduate College 2020-2021 Master’s Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.