Business Analytics and Data Science: Marketing Analytics, MS

Requirements for Students Matriculating in or before Academic Year 2022-2023. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 37

Required Core Courses
BAN 5400Practicum in Business Analytics2
BAN 5560Business Analytics Research and Communications (Research and Communications I)1
BAN 5560Business Analytics Research and Communications (Research and Communications II)1
BAN 5733Descriptive Business Analytics3
BAN 5743Predictive Business Analytics3
BAN 5753Advanced Business Analytics3
MSIS 5503Statistics for Data Science3
MSIS 5193Programming for Data Science and Analytics I3
MSIS 5633Predictive Analytics Technologies3
Hours Subtotal22
Required Option Courses
BAN 5763Advanced Marketing Research Analytics3
MKTG 5253Advanced SAS Programming for Marketing Analytics3
Hours Subtotal6
Electives
Required Option Electives
Select 6 hours from the following or other courses as approved by the program director:6
Marketing Management
Consulting in Marketing Analytics
Optimization Applications in Marketing Analytics
Customer Lifetime Value Models in Marketing
Web Analytics and Digital Marketing
GIS Applications in Marketing Analytics
MBA Financial Reporting
Select 3 hours from the following or other courses as approved by program director.3
Using R in Marketing Analytics
Strategic Marketing and Business Analytics
Advanced Practicum in Business Analytics
Managerial Economics
CIE Scholar Practicum
Business Finance
Survey of Health Care Administration
Marketing Management
Base SAS Programming for Database Marketing
Advanced SAS Programming for Marketing Analytics
Information Assurance Management
Programming for Data Science and Analytics II
Information Technology Forensics
Prescriptive Analytics
Data Warehousing
Descriptive Analytics and Visualization
Big Data Advanced Analytics Technologies
Scripting Essentials
Statistics for Experimenters I
Time Series Analysis
Bayesian Analysis
Other courses as approved by program director.
Hours Subtotal9
Total Hours37

Graduate College Master's Program Requirements

Learn more about Graduate College 2022-2023 Master’s Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.