Business Analytics and Data Science: Marketing Analytics, MS
Requirements for Students Matriculating in or before Academic Year 2023-2024. Learn more about Graduate College Academic Regulation 7.0.
Total Hours: 37
| Code | Title | Hours |
|---|---|---|
| Required Core Courses | ||
| BAN 5400 | Practicum in Business Analytics | 2 |
| BAN 5560 | Business Analytics Research and Communications (Research and Communications I) | 1 |
| BAN 5570 | 1 | |
| BAN 5733 | Descriptive Business Analytics | 3 |
| BAN 5743 | Predictive Business Analytics | 3 |
| BAN 5753 | Advanced Business Analytics | 3 |
| MSIS 5503 | Statistics for Data Science | 3 |
| MSIS 5193 | Programming for Data Science and Analytics I | 3 |
| MSIS 5663 | Advanced Data Wrangling | 3 |
| Hours Subtotal | 22 | |
| Required Option Courses | ||
| BAN 5763 | Advanced Marketing Research Analytics | 3 |
| MKTG 5253 | Advanced SAS Programming for Marketing Analytics | 3 |
| Hours Subtotal | 6 | |
| Electives | ||
| Required Option Electives | ||
| Select 6 hours from the following or other courses as approved by the program director: | 6 | |
| Marketing Management | ||
| Consulting in Marketing Analytics | ||
| Optimization Applications in Marketing Analytics | ||
| Customer Lifetime Value Models in Marketing | ||
| Web Analytics and Digital Marketing | ||
| GIS Applications in Marketing Analytics | ||
| Strategic Marketing and Business Analytics | ||
| MBA Financial Reporting | ||
| Select 3 hours from the following or other courses as approved by program director. | 3 | |
| Using R in Marketing Analytics | ||
| Strategic Marketing and Business Analytics | ||
| Advanced Practicum in Business Analytics | ||
| Managerial Economics | ||
| CIE Scholar Practicum | ||
| Business Finance | ||
| Base SAS Programming for Database Marketing | ||
| Information Technology Forensics | ||
| Statistics for Experimenters I | ||
| Time Series Analysis | ||
| Bayesian Analysis | ||
| Other courses as approved by program director. | ||
| Hours Subtotal | 9 | |
| Total Hours | 37 | |
Graduate College Master's Program Requirements
Learn more about Graduate College 2023-2024 Master’s Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.