Business Analytics and Data Science: Marketing Analytics, MS

Requirements for Students Matriculating in or before Academic Year 2024-2025. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 38

Required Core Courses
BAN 5400Practicum in Business Analytics2
BAN 5560Business Analytics Research and Communications (Research and Communications I)1
BAN 5570Business Analytics Research and Communications II2
BAN 5733Descriptive Business Analytics3
BAN 5743Predictive Business Analytics3
BAN 5753Advanced Business Analytics3
MSIS 5503Statistics for Data Science3
MSIS 5193Programming for Data Science and Analytics I3
MSIS 5663Advanced Data Wrangling3
Hours Subtotal23
Required Option Courses
BAN 5763Advanced Marketing Research Analytics3
MKTG 5253Advanced SAS Programming for Marketing Analytics3
Hours Subtotal6
Electives
Required Option Electives
Select 6 hours from the following or other courses as approved by the program director:6
MKTG 5133
Marketing Management
BAN 5530
Consulting in Marketing Analytics
BAN 5511
Web Analytics and Digital Marketing
MKTG 5253
Advanced SAS Programming for Marketing Analytics
ACCT 5183
MBA Financial Reporting
Select 3 hours from the following or other courses as approved by program director.3
BAN 5541
Using R in Marketing Analytics
BAN 5563
Strategic Marketing and Business Analytics
BAN 5900
Advanced Practicum in Business Analytics
ECON 5113
Managerial Economics
EEE 5863
CIE Scholar Practicum
FIN 5013
Business Finance
MKTG 5243
Base SAS Programming for Database Marketing
MSIS 5243
Information Technology Forensics and Incident Response
STAT 5013
Statistics for Experimenters I
STAT 5053
Time Series Analysis
STAT 5213
Bayesian Analysis
Other courses as approved by program director.
Hours Subtotal9
Total Hours38

Graduate College Master's Program Requirements

Learn more about Graduate College 2024-2025 Master’s Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.