Marketing: Marketing Communications Management, BSBA
Requirements for Students Matriculating in or before Academic Year 2025-2026. Learn more about University Academic Regulation 3.1.
Minimum Overall Grade Point Average: 2.50
Total Hours: 120
| Code | Title | Hours |
|---|---|---|
| General Education Requirements | ||
| English Composition | ||
| See Academic Regulation 3.5 | ||
| ENGL 1113 | Composition I | 3 |
| or ENGL 1313 | Critical Analysis and Writing I | |
| ENGL 1213 | Composition II | 3 |
| or ENGL 1413 | Critical Analysis and Writing II | |
| American History & Government | ||
| HIST 1103 | Survey of American History | 3 |
| or HIST 1483 | American History to 1865 (H) | |
| or HIST 1493 | American History Since 1865 (DH) | |
| POLS 1113 | American Government | 3 |
| Quantitative Thought & Logical Reasoning (Q) | ||
| 3 hours of MATH or STAT designated "Q" | 3 | |
| Understanding Humanities-Human Heritage & Cultures (H) | ||
| Courses designated (H) | 6 | |
| Reasoning in the Natural Sciences (N) | ||
| Must include one Laboratory-Based Inquiry (L) course | ||
| Courses designated (N) with one (L) | 7 | |
| Exploring Society & Human Behavior (S) | ||
| MGMT 3013 | Fundamentals of Management (S) 1, 2 | 3 |
| Diversity (D) | ||
| Courses designated (D) | 3 | |
| Global Cultural Competency (G) | ||
| Courses designated (G) | 3 | |
| Additional General Education | ||
| Additional general education credit hours may be required to meet the total 40-hour minimum of general education credit if courses carry more than one general education designation and can be used to meet multiple general education designation hour requirements above. | ||
| Courses designated (Q), (H), (N), (S), (D), (G), or (F). | 0 | |
| MSIS 2233 | Business Analytics Fundamentals (Q) 1 | 3 |
| Hours Subtotal | 40 | |
| College/Departmental Requirements | ||
| UNIV 1111 | First Year Seminar | 1 |
| BADM 2111 | Career Planning for Business Success | 1 |
| BADM 3111 | Professional Development for Business Success | 1 |
| Hours Subtotal | 3 | |
| Major Requirements | ||
| A minimum GPA of 2.00 is required for these 63 hours | ||
| Common Body 2 | ||
| ACCT 2003 | Survey of Accounting 3 | 3 |
| or ACCT 2103 & ACCT 2203 | Financial Accounting and Managerial Accounting | |
| BADM 3113 | Practical Business and Interpersonal Skills | 3 |
| ECON 2003 | Microeconomic Principles for Business | 3 |
| EEE 2023 | Introduction to Entrepreneurship | 3 |
| FIN 3113 | Principles of Finance | 3 |
| LSB 3213 | Legal and Regulatory Environment of Business | 3 |
| MKTG 3213 | Marketing (S) | 3 |
| MGMT 4513 | Strategic Management | 3 |
| MSIS 2103 | Business Data Science Technologies | 3 |
| MSIS 3223 | Principles of Data Analytics | 3 |
| Marketing Major Requirements | ||
| A GPA of 2.00 is required in these 33 hours of Marketing Major Requirements | ||
| 18 of these 33 hours must be in residence at OSU | ||
| MKTG 3323 | Consumer and Market Behavior | 3 |
| MKTG 3433 | Promotional Strategy | 3 |
| MKTG 3653 | Marketing Analytics | 3 |
| MKTG 4333 | Marketing Research | 3 |
| MKTG 4343 | Brand Marketing | 3 |
| MKTG 4683 | Managerial Strategies in Marketing | 3 |
| or MKTG 4693 | Marketing Strategy and Customer-Employee Interactions | |
| MKTG 4993 | Digital Marketing | 3 |
| Select 3 hours of upper-division marketing electives. | 3 | |
| Select an additional 9 hours of upper-division courses from any field in the Spears School of Business. | 9 | |
| Hours Subtotal | 63 | |
| Electives | ||
| Select 14 hours 3 | 14 | |
| May be selected from any upper- or lower-division area except activity courses in LEIS and PE and lower-division AERO and MLSC. Twelve credit hours earned in advanced AERO and MLSC, exclusive of credit earned for summer camp, may be included in the 120 hours. | ||
| Hours Subtotal | 14 | |
| Total Hours | 120 | |
- 1
Courses also meet College and Departmental Requirements and cannot be waived with an Associate's degree.
- 2
MGMT 3013 Fundamentals of Management (S) is a common body requirement, but is counted in general education requirements.
- 3
If ACCT 2103 and ACCT 2203 are substituted for ACCT 2003, hours in the Elective block are reduced by 3.
Other Requirements
- A minimum of 50 percent of the business hours required for a degree must be OSU delivered in residence or OSU online courses.
- Forty-five hours of upper-division courses are required.
Additional State/OSU Requirements
- At least: 60 hours at a four-year institution; 30 hours completed at OSU; 15 of the final 30 and 50% of the upper-division hours in the major field completed at OSU.
- Limit of: one-half of major course requirements as transfer work; one-fourth of hours earned by correspondence; 8 transfer correspondence hours.
- Students will be held responsible for degree requirements in effect at the time of matriculation and any changes that are made, so long as these changes do not result in semester credit hours being added or do not delay graduation.
- Degrees that follow this plan must be completed by the end of Summer 2031.
Finish in Four Plan of Study
The plan below is an example of how students can successfully complete degree requirements in four years. This suggested class schedule plan may be used as a guide and can be adjusted based on individual needs. Students are required to meet with an academic advisor prior to enrollment each semester to plan their class schedule, and students are ultimately responsible for completing all degree requirements.
| Freshman | ||
|---|---|---|
| Fall | Hours | |
| UNIV 1111 | First Year Seminar | 1 |
| ENGL 1113 or ENGL 1313 |
Composition I or Critical Analysis and Writing I |
3 |
| HIST 1103 |
Survey of American History or American History to 1865 (H) or American History Since 1865 (DH) |
3 |
| MSIS 2103 | Business Data Science Technologies | 3 |
| 3 hours of MATH or STAT designated 'Q' | 3 | |
| 'G' designated course | 3 | |
| Hours | 16 | |
| Spring | ||
| EEE 2023 | Introduction to Entrepreneurship | 3 |
| ENGL 1213 or ENGL 1413 |
Composition II or Critical Analysis and Writing II |
3 |
| POLS 1113 | American Government | 3 |
| MSIS 2233 | Business Analytics Fundamentals (Q) | 3 |
| 'N' designated course | 3 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| ACCT 2003 | Survey of Accounting | 3 |
| BADM 2111 | Career Planning for Business Success | 1 |
| ECON 2003 | Microeconomic Principles for Business | 3 |
| MGMT 3013 | Fundamentals of Management (S) | 3 |
| MKTG 3213 | Marketing (S) | 3 |
| 'H' designated course | 3 | |
| Hours | 16 | |
| Spring | ||
| MKTG 3323 | Consumer and Market Behavior | 3 |
| MSIS 3223 | Principles of Data Analytics | 3 |
| MKTG 3433 | Promotional Strategy | 3 |
| 3 hours of upper division business | 3 | |
| 3 hours of electives | 3 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| BADM 3111 | Professional Development for Business Success | 1 |
| FIN 3113 | Principles of Finance | 3 |
| LSB 3213 | Legal and Regulatory Environment of Business | 3 |
| MKTG 3653 | Marketing Analytics | 3 |
| MKTG 4343 | Brand Marketing | 3 |
| 'H' designated course | 3 | |
| Hours | 16 | |
| Spring | ||
| MKTG 4333 | Marketing Research | 3 |
| BADM 3113 | Practical Business and Interpersonal Skills | 3 |
| 'LN' designated course | 4 | |
| 'D' designated course | 3 | |
| 3 hours of electives | 3 | |
| Hours | 16 | |
| Senior | ||
| Fall | ||
| MKTG 4683 or MKTG 4693 |
Managerial Strategies in Marketing or Marketing Strategy and Customer-Employee Interactions |
3 |
| MKTG 4993 | Digital Marketing | 3 |
| 3 hours upper division business | 3 | |
| 3 hours of electives | 3 | |
| 2 hours of electives | 2 | |
| Hours | 14 | |
| Spring | ||
| MGMT 4513 | Strategic Management | 3 |
| 3 hours of upper division MKTG | 3 | |
| 3 hours upper division business | 3 | |
| 3 hours of electives | 3 | |
| Hours | 12 | |
| Total Hours | 120 | |