Marketing: Sports Marketing and Revenue Generation, BSBA

Requirements for Students Matriculating in or before Academic Year 2024-2025. Learn more about University Academic Regulation 3.1.

Minimum Overall Grade Point Average: 2.50
Total Hours: 120

General Education Requirements
English Composition
See Academic Regulation 3.5
ENGL 1113Composition I3
or ENGL 1313 Critical Analysis and Writing I
ENGL 1213Composition II3
or ENGL 1413 Critical Analysis and Writing II
American History & Government
HIST 1103Survey of American History3
or HIST 1483 American History to 1865 (H)
or HIST 1493 American History Since 1865 (DH)
POLS 1113American Government3
Analytical & Quantitative Thought (A)
3 hours of MATH or STAT designated "A"3
Humanities (H)
Courses designated (H)6
Natural Sciences (N)
Must include one Laboratory Science (L) course
Courses designated (N) with one (L)7
Social & Behavioral Sciences (S)
Course designated (S)3
Additional General Education
MSIS 2233Business Analytics Fundamentals (A) 13
MGMT 3013Fundamentals of Management (S) 1, 23
MKTG 3213Marketing (S) 1, 23
Hours Subtotal40
Diversity (D) & International Dimension (I)
May be completed in any part of the degree plan
At least one Diversity (D) course
At least one International Dimension (I) course
College/Departmental Requirements
First Year Seminar
UNIV 1111First Year Seminar (or other approved first year seminar course)1
Career Planning for Business Success
BADM 2111Career Planning for Business Success 11
Professional Development for Business Development
BADM 3111Professional Development for Business Success 11
Hours Subtotal3
Major Requirements
A minimum GPA of 2.00 is required for these 63 hours
Common Body 2
ACCT 2003Survey of Accounting 1, 33
or ACCT 2103
ACCT 2203
Financial Accounting
and Managerial Accounting
BADM 3113Practical Business and Interpersonal Skills 13
ECON 2003Microeconomic Principles for Business 13
EEE 2023Introduction to Entrepreneurship3
FIN 3113Finance3
LSB 3213Legal and Regulatory Environment of Business3
MGMT 4513Strategic Management3
MSIS 2103Business Data Science Technologies3
MSIS 3223Principles of Data Analytics3
Marketing Major Requirements
A GPA of 2.00 is required in these 36 hours of Marketing Major Requirements
18 of these 36 hours must be in residence at OSU
MKTG 3323Consumer and Market Behavior3
MKTG 3653Marketing Analytics3
MKTG 4333Marketing Research3
MKTG 4683Managerial Strategies in Marketing3
or MKTG 4693 Marketing Strategy and Customer-Employee Interactions
MKTG 3713Sports Marketing3
MKTG 4713Advanced Sports Marketing (Advanced Sports Marketing)3
MKTG 4813Sports Sales and Revenue Generation (Sports Sales and Revenue Generation)3
Select 6 hours from the following courses6
Influencer Marketing
Sports Management
Professional Selling
Content Marketing Strategy
The Economics of Sport
Digital Marketing
Social Media Strategies
Marketing or International Business Internship
Select an additional 9 hours of upper-division courses from any field in the Spears School of Business.9
Hours Subtotal63
Electives
Select 14 hours 314
May be selected from any upper- or lower-division area except activity courses in LEIS and PE and lower-division AERO and MLSC. Twelve credit hours earned in advanced AERO and MLSC, exclusive of credit earned for summer camp, may be included in the 120 hours.
Hours Subtotal14
Total Hours120
1

Courses also meet College and Departmental Requirements and cannot be waived with an Associate's degree.

2

MGMT 3013 Fundamentals of Management (S) and MKTG 3213 Marketing (S) are common body requirements, but are counted in general education requirements.

3

If ACCT 2103 and ACCT 2203 are substituted for ACCT 2003, hours in the Elective block are reduced by 3.

4

C or better is required.

Other Requirements

  1. A minimum of 50 percent of the business hours required for a degree must be OSU delivered in residence or OSU online courses.

  2. Forty-five hours of upper-division courses required.

Additional State/OSU Requirements

  • At least: 60 hours at a four-year institution; 30 hours completed at OSU; 15 of the final 30 or 50% of the upper-division hours in the major field completed at OSU.
  • Limit of: one-half of major course requirements as transfer work; one-fourth of hours earned by correspondence; 8 transfer correspondence hours.
  • Students will be held responsible for degree requirements in effect at the time of matriculation and any changes that are made, so long as these changes do not result in semester credit hours being added or do not delay graduation.
  • Degrees that follow this plan must be completed by the end of Summer 2030.

Finish in Four Plan of Study

The plan below is an example of how students can successfully complete degree requirements in four years. This suggested class schedule plan may be used as a guide and can be adjusted based on individual needs. Students are required to meet with an academic advisor prior to enrollment each semester to plan their class schedule, and students are ultimately responsible for completing all degree requirements.

Plan of Study Grid
Freshman
FallHours
UNIV 1111 First Year Seminar 1
ENGL 1113
Composition I
or Critical Analysis and Writing I
3
HIST 1103
Survey of American History
or American History to 1865 (H)
or American History Since 1865 (DH)
3
MSIS 2103 Business Data Science Technologies 3
3 hours of MATH or STAT designated "A" 3
Social Science (S with D or I designation) 3
 Hours16
Spring
EEE 2023 Introduction to Entrepreneurship 3
ENGL 1213
Composition II
or Critical Analysis and Writing II
3
POLS 1113 American Government 3
MSIS 2233 Business Analytics Fundamentals (A) 3
Natural Science (N) 3
 Hours15
Sophomore
Fall
ACCT 2003 Survey of Accounting 3
BADM 2111 Career Planning for Business Success 1
ECON 2003 Microeconomic Principles for Business 3
MGMT 3013 Fundamentals of Management (S) 3
MKTG 3213 Marketing (S) 3
Humanities (H with D or I designation) 3
 Hours16
Spring
MKTG 3323 Consumer and Market Behavior 3
MKTG 3713 Sports Marketing 3
MSIS 3223 Principles of Data Analytics 3
3 hours from 6 hour list in major 3
Humanities (H with D or I designation) 3
 Hours15
Junior
Fall
BADM 3111 Professional Development for Business Success 1
FIN 3113 Finance 3
LSB 3213 Legal and Regulatory Environment of Business 3
MKTG 3653 Marketing Analytics 3
MKTG 4713 Advanced Sports Marketing 3
3 hours of upper division business 3
 Hours16
Spring
BADM 3113 Practical Business and Interpersonal Skills 3
MKTG 4333 Marketing Research 3
Natural Science with Lab (LN) 4
3 hours from 6 hour list in major 3
3 hours of electives 3
 Hours16
Senior
Fall
MKTG 4683
Managerial Strategies in Marketing
or Marketing Strategy and Customer-Employee Interactions
3
MKTG 4813 Sports Sales and Revenue Generation 3
3 hours of upper division business 3
3 hours of electives 3
2 hours of electives 2
 Hours14
Spring
MGMT 4513 Strategic Management 3
3 hours of upper division business 3
3 hours of electives 3
3 hours of electives 3
 Hours12
 Total Hours120