Marketing Analytics, GCRT
Requirements for Students Matriculating in or before Academic Year 2024-2025. Learn more about Graduate College Academic Regulation 7.0.
Total Hours: 12
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| MKTG 5733 | Introduction to Marketing Analytics | 3 |
| MKTG 5743 | Advanced Marketing Analytics | 3 |
| Hours Subtotal | 6 | |
| Electives | ||
| Select 6 hours from the following: | 6 | |
| Web Analytics and Digital Marketing | ||
| GIS Applications in Marketing Analytics | ||
| Optimization Applications in Marketing Analytics | ||
| Customer Lifetime Value Models in Marketing | ||
| Strategic Marketing and Business Analytics | ||
| Base SAS Programming for Database Marketing | ||
| Predictive Analytics Technologies | ||
| Prescriptive Analytics | ||
Other graduate courses as approved by the program director | ||
| Hours Subtotal | 6 | |
| Total Hours | 12 | |
Graduate College Certificate Requirements
Learn more about Graduate College 2024-2025 Graduate Certificate Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.