Business Analytics and Data Science, GCRT

Requirements for Students Matriculating in or before Academic Year 2025-2026. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 12

Required Courses
BAN 5733Descriptive Business Analytics3
BAN 5743Predictive Business Analytics3
Hours Subtotal6
Electives
Select 6 hours from the following:6
Web Analytics and Digital Marketing
GIS Applications in Marketing Analytics
Optimization Applications in Marketing Analytics
Customer Lifetime Value Models in Marketing
Strategic Marketing and Business Analytics
Advanced Business Analytics
Advanced Marketing Research Analytics
Global Competitive Environment
Base SAS Programming for Database Marketing
Advanced SAS Programming for Marketing Analytics
International Marketing Strategy
Programming for Data Science and Analytics I
Programming for Data Science and Analytics II
Prescriptive Analytics
Advanced Data Science Applications
Statistics for Data Science
Predictive Analytics Technologies
Graduate Database Management
Advanced Data Wrangling
Descriptive Analytics and Visualization
One of the following may be used as an elective for the GCRT BADS:
Probability and Statistics for Engineers
Introduction to Optimization
Project Management
Discrete System Simulation
Data, Process and Object Modeling
Supply Chain Strategy
Other graduate courses as approved by program director
Hours Subtotal6
Total Hours12

Graduate College Certificate Requirements

Learn more about Graduate College 2025-2026 Graduate Certificate Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.