Strategic Communication: Advertising and Public Relations, BS

Requirements for Students Matriculating in or before Academic Year 2024-2025. Learn more about University Academic Regulation 3.1.

Minimum Overall Grade Point Average: 2.00
Total Hours: 120 

General Education Requirements
English Composition
See Academic Regulation 3.5
ENGL 1113Composition I3
or ENGL 1313 Critical Analysis and Writing I
ENGL 1213Composition II3
or ENGL 1413 Critical Analysis and Writing II
or ENGL 3323 Technical Writing
American History & Government
HIST 1103Survey of American History3
or HIST 1483 American History to 1865 (H)
or HIST 1493 American History Since 1865 (DH)
POLS 1113American Government3
Analytical & Quantiatative Thought (A)
STAT 2013Elementary Statistics (A)3
or STAT 2023 Elementary Statistics for Business and Economics (A)
or STAT 2053 Elementary Statistics for the Social Sciences (A)
Humanities (H)
Courses designated (H)6
Natural Sciences (N)
Must include one Laboratory Science (L) course
Courses designated (N)6
Social & Behavioral Sciences (S)
MC 1143Media in a Diverse Society (DS)3
SPCH 2713Introduction to Speech Communication (S)3
Courses designated (S)3
Additional General Education
Courses designated (A), (H), (N), or (S)4
Hours Subtotal40
Diversity (D) & International Dimension (I)
May be completed in any part of the degree plan
Select at least one Diversity (D) course
Select at least one International Dimension (I) course
College/Departmental Requirements
First Year Seminar1
(Transfer students with 15 hours exempt)
Arts & Humanities3
See note 2.a.
Natural & Mathematical Sciences9
See note 2.b.
Foreign Language
0-6 hours. See note 3.
Upper-Division General Education
Select 6 hours outside major department. See note 2.c.
Hours Subtotal13
Major Requirements
Minimum 2.50 GPA. Minimum grade of "C" in all MC-MMJ-SC-SPM prefix courses.
Lower-division Professional Sequence
2.75 GPA, 24 earned credit hours and declared SC major required to take the following classes:
MC 2003Mass Media Style and Structure3
MC 2023Electronic Communication3
or SC 2083 Digital Communication for Strategic Communication
SC 2183Introduction to Strategic Communications3
Upper-division Professional Sequence
Proficiency Review required to take courses below:
SC 3353Persuasive Writing for Strategic Communicators3
SC 3753Graphic Design for Strategic Communication3
SC 3953Research Methods for Strategic Communicators3
SC 4493Strategic Writing for Content Creation3
SC 4843Strategic Communication Campaigns3
or SC 4980 Advertising Competitions
MC 4143Ethics and Issues in Mass Communications3
MC 4163Mass Communication Law3
Select 6 hours of MC, MMJ, SC or SPM6
Advertising & Public Relations
SC 3383Strategic Communications Management and Strategies3
SC 4013Media and Markets3
Select 3 upper-division hours of MC, MMJ, SC or SPM3
Select 6 hours of upper-division MKTG6
Select 3 hours of upper-division Traditional Liberal Arts (A&S, AERO, AMIS, AMST, ANTH, ART, ASL, ASTR, BIOL, CDIS, CHEM, CHIN, CS, DANC, DIVR, ENGL, FLL, FREN, GEOG, GEOL, GREK, GRMN, GWST, HIST, JAPN, LATN, MATH, MICR, MUSI, PHIL, PHYS, POLS, PSYC, REL, RUSS, SOC, SPAN, SPCH, STAT, TH) or Business or General Education3
Hours Subtotal54
Electives
Select 13 hours - One hour may need to be upper-division.13
May need to include 6 hours of a foreign language. See note 3.
May need to include 6 hours upper-division general education outside major department. See note 2.c.
MATH 1483 or MATH 1513 required for students who do not place directly into STAT.
Hours Subtotal13
Total Hours120

Passing the proficiency review is required for upper-division major requirements. This includes a 2.75 graduation retention GPA, and at least 12 OSU hours earned, and a 2.75 OSU GPA, and a passing score on the Language Proficiency Exam.

No more than 12 hours in MC-MMJ-SC-SPM can be transferred from other institutions.

Students are required to develop and maintain a portfolio exhibiting specific and appropriate work including required class assignments.

Other Requirements

  • See the College of Arts and Sciences Requirements.
  • Minimum 2.50 GPA in all MC-MMJ-SC-SPM prefix courses.
  • Upper-Division Credit: Total hours must include at least 40 hours in courses numbered 3000 or above.
  • For BA and BS degrees, no more than 54 hours in one department (MC-MMJ-SC-SPM) may be applied to degree requirements.

College of Arts and Sciences Requirements

  1. Hours in One Department: For B.A. and B.S. degrees, no more than 54 hours in one department may be required to meet degree requirements. Courses used to satisfy the General Education English Composition, U.S. History, American Government, and Mathematics or Statistics requirements will not count toward the 54-hour maximum required from one department.
  2. A&S College/Departmental Requirements
    1. Arts and Humanities are defined as any course carrying an (H) designation or courses from AMST, ART, DANC, ENGL (except ENGL 3323 Technical Writing) HIST, MUSI, PHIL (except PHIL 1313 Logic and Critical Thinking (A), PHIL 3003 Symbolic Logic (A) and PHIL 4003 Mathematical Logic and Computability), REL, TH, and foreign languages.
    2. Natural and Mathematical Sciences are defined as any course from the following prefixes: ASTR, BIOC, BIOL, CHEM, CS (except CS 4883 Social Issues in Computing), GEOL, MATH, MICR, PBIO, PHYS, and STAT; or courses from other departments that carry an (A) or (N) general education designation.
    3. Six upper-division hours are required from General Education or any CAS courses outside the student’s major department. This requirement may be satisfied by courses also used to satisfy any part of a student’s degree program (i.e., in General Education, College Departmental Requirements, Major Requirements or Electives).
    4. Non-Western Studies Requirement for B.A. and B.F.A.; One course in Non-Western Studies (N.W.). This requirement may be satisfied by courses also used to satisfy any part of a student's degree program (i.e., in General Education, College Departmental Requirements, Major Requirements or Electives).
    5. The College of Arts & Sciences requires a minimum 2.0 GPA in all major requirements and a minimum 2.0 GPA in all major-prefix courses applied to the degree.
  3. Foreign Language Proficiency
    1. The foreign language requirement for the B.A. may be satisfied by 9 hours college credit in the same language, which must include 3 hours at the 2000-level, or equivalent proficiency (e.g., passing an advanced standing examination; TOEFL exam; presenting a high school transcript which demonstrates the high school was primarily conducted in a language other than English; etc.). Computer Science courses may not be used to satisfy this requirement. Currently Arabic and Mvskoke are not offered at the 2000-level at OSU.
    2. The foreign language requirement for the B.S., B.M. and B.F.A. may be satisfied by presenting a high school transcript which demonstrates two years of study of a single foreign language (passing grades at second-year level of study). It may also be satisfied by 6 hours college credit in the same language, which must include language courses 1713 and 1813, or equivalent proficiency (e.g., passing an advanced standing examination; TOEFL exam; presenting a high school transcript which demonstrates the high school was primarily conducted in a language other than English; etc.). Computer Science courses may not be used to satisfy this requirement.
    3. In addition to a. and b., students pursuing teacher certification must meet novice-high foreign language proficiency by presenting a high school transcript which demonstrates two years of study of a single foreign language with no grade below B. Or, students may complete 3 hours college credit in a single language with no grade below C (or pass an advanced standing examination, College Level Examination Program (CLEP) exam, or Oral Proficiency Interview developed by the American Council on the Teaching of Foreign Languages, equivalent to 3 hours of college credit.) Or, students may meet the requirement by transfer of documentation of meeting the foreign language competency from one of the teacher education programs in the State of Oklahoma approved by the Oklahoma State Regents for Higher Education.
  4. Exclusions. Courses with ATHL or LEIS prefixes and leisure activity courses may not be used for degree credit.

Additional State/OSU Requirements

  • At least: 60 hours at a four-year institution; 30 hours completed at OSU; 15 of the final 30 or 50% of the upper-division hours in the major field completed at OSU.
  • Limit of: one-half of major course requirements as transfer work; one-fourth of hours earned by correspondence; 8 transfer correspondence hours.
  • Students will be held responsible for degree requirements in effect at the time of matriculation and any changes that are made, so long as these changes do not result in semester credit hours being added or do not delay graduation.
  • Degrees that follow this plan must be completed by the end of Summer 2030.

Finish in Four Plan of Study

The plan below is an example of how students can successfully complete degree requirements in four years. This suggested class schedule plan may be used as a guide and can be adjusted based on individual needs. Students are required to meet with an academic advisor prior to enrollment each semester to plan their class schedule, and students are ultimately responsible for completing all degree requirements.

Plan of Study Grid
Freshman
FallHours
ENGL 1113 Composition I 3
STAT 2013 is required for this degree. Students who do not place directly into statistics should discuss alternate math-prefixed courses with their advisor in order to qualify to take STAT 2013 next.
General Education courses 11
 Hours14
Spring
ENGL 1213 Composition II 3
STAT 2013
Elementary Statistics (A)
or Elementary Statistics for the Social Sciences (A)
or Elementary Statistics for Business and Economics (A)
3
General Education courses 10
 Hours16
Sophomore
Fall
SC 2183 Introduction to Strategic Communications 3
MC 2003 Mass Media Style and Structure 3
General Education courses 9
 Hours15
Spring
MC 2023
Electronic Communication
or Digital Communication for Strategic Communication
3
College and Elective courses 12
SC 2183, MC 2003, and MC 2023 (or SC 2083) can be taken as late as junior fall.
 Hours15
Junior
Fall
SC 3353 Persuasive Writing for Strategic Communicators 3
SC 3753 Graphic Design for Strategic Communication 3
MKTG 3213 Marketing (S) 3
Major, College, and Elective courses 6
 Hours15
Spring
SC 3383 Strategic Communications Management and Strategies 3
SC 4013 Media and Markets 3
MC 4143 Ethics and Issues in Mass Communications 3
3 hrs Upper-Division MKTG course 3
Major, College, and Elective courses 3
 Hours15
Senior
Fall
SC 3953 Research Methods for Strategic Communicators (Must pass STAT first) 3
SC 3603
Copywriting and Creative Strategy
or Strategic Writing for Content Creation
3
MC 4163 Mass Communication Law 3
Major, College, and Elective courses 6
 Hours15
Spring
SC 4843
Strategic Communication Campaigns
or Advertising Competitions
3
Major, College, and Elective courses 12
 Hours15
 Total Hours120