Business Administration: Marketing, PhD
Requirements for Students Matriculating in or before Academic Year 2024-2025. Learn more about Graduate College Academic Regulation 7.0.
Total Hours: 60 (Beyond the Master's Degree)
| Code | Title | Hours |
|---|---|---|
| Research Methods | ||
| MKTG 6413 | Advanced Marketing Research | 3 |
| MKTG 6913 | Measurement and Experimental Design | 3 |
| MKTG 6323 | Seminar in Advanced Consumer Behavior | 3 |
| MKTG 6513 | Seminar in Marketing Theory | 3 |
| MKTG 6683 | Seminar in Marketing Strategy | 3 |
| Hours Subtotal | 15 | |
| Electives | ||
| 27 hours of electives | 27 | |
| Required Electives | ||
| Advanced Seminar in Marketing | ||
| Seminar in Business Administration | ||
| Advanced Methods in MSIS Research | ||
Additional electives chosen in consultation with advisor | ||
| Dissertation | ||
| Select 18 hours of dissertation | 18 | |
| Hours Subtotal | 45 | |
| Total Hours | 60 | |
Graduate College Doctor of Philosophy (PhD) Requirements
Learn more about Graduate College 2024-2025 Doctor of Philosophy (PhD) Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.