Business Analytics and Data Science: Marketing Analytics, MS

Requirements for Students Matriculating in or before Academic Year 2026-2027. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 38 (1)

Required Core Courses
BAN 5400Practicum in Business Analytics 22
BAN 5560Business Analytics Research and Communications (Research and Communications I) 21
BAN 5570Business Analytics Research and Communications II 22
BAN 5733Descriptive Business Analytics3
BAN 5743Predictive Business Analytics3
BAN 5753Advanced Business Analytics3
MSIS 5503Statistics for Data Science3
or STAT 5013 Statistics for Experimenters I
MSIS 5193Programming for Data Science and Analytics I3
MSIS 5663Advanced Data Wrangling3
Hours Subtotal23
Required Option Courses
BAN 5563Strategic Marketing and Business Analytics3
BAN 5763Advanced Marketing Research Analytics3
Hours Subtotal6
Electives
Required Option Electives
Select 6 hours from the following or other courses as approved by the program director:6
ACCT 5183
MBA Financial Reporting
ECON 5113
Managerial Economics
FIN 5013
Business Finance
MKTG 5133
Marketing Management
MKTG 5243
Base SAS Programming for Database Marketing
MKTG 5253
Advanced SAS Programming for Marketing Analytics
Select 3 hours from the following or other courses as approved by program director:3
BAN 5900
Advanced Practicum in Business Analytics
CS 5123
Cloud Computing and Distributed Systems
CS 5433
Big Data Management
CS 5683
Big Data Analytics
EEE 5863
CIE Scholar Practicum
HCA 5013
Survey of Health Care Administration
HCA 5133
Health Care Informatics
IEM 5013
Introduction to Optimization
IEM 5063
Network Optimization
IEM 5703
Discrete System Simulation
IEM 5633
Advanced Production and Inventory Control
MKTG 5243
Base SAS Programming for Database Marketing
MSIS 5123
Enterprise Resource Planning
MSIS 5303
Prescriptive Analytics
MSIS 5413
Advanced Data Science Applications
MSIS 5633
Predictive Analytics Technologies
MSIS 5673
Descriptive Analytics and Visualization
MSIS 5683
Advanced Analytics Technologies
STAT 5053
Time Series Analysis
STAT 5063
Statistical Machine Learning with R
STAT 5073
Categorical Data Analysis
STAT 5213
Bayesian Analysis
STAT 5323
Generalized, Linear and Mixed Models
STAT 5513
Multivariate Analysis
Other courses as approved by program director.
Hours Subtotal9
Total Hours38
1

Online students may receive up to 5 hours credit for relevant prior work experience.

2

This course may be replaced with advanced standing credit for online students.

Graduate College Master's Program Requirements

Learn more about Graduate College 2026-2027 Master’s Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.