Business Administration: Marketing, PhD
Requirements for Students Matriculating in or before Academic Year 2026-2027. Learn more about Graduate College Academic Regulation 7.0.
Total Hours: 60 (Beyond the Master's Degree)
| Code | Title | Hours |
|---|---|---|
| Marketing Seminar | ||
| MKTG 6323 | Seminar in Advanced Consumer Behavior | 3 |
| MKTG 6513 | Seminar in Marketing Theory | 3 |
| MKTG 6683 | Seminar in Marketing Strategy | 3 |
| Hours Subtotal | 9 | |
| Research Methods | ||
| MGMT 6353 | Research Design | 3 |
| MGMT 6383 | Applied Regression and ANOVA | 3 |
| MGMT 6553 | Applied Multivariate and Structural Equation Modeling | 3 |
| Required Research Methods Electives | 3 | |
| Hours Subtotal | 12 | |
| Guided Electives | ||
| Select 21 hours: | 21 | |
| Advanced Seminar in Marketing (Max Hours - 6) | ||
| Seminar in Business Administration (Max Hours - 12) | ||
| Additional coursework will be chosen by the student, in conjunction with a faculty committee, to support the individual student’s specific interests and/or needs. In cases where an incoming student does not have an undergraduate degree in Business or an MBA, it may be determined that one or more leveling courses in the functional areas of business (e.g., Accounting, Finance, Marketing, etc.) may be needed. | ||
| Hours Subtotal | 21 | |
| Dissertation | ||
| Eighteen (18) hours from: | 18 | |
| Research and Thesis | ||
| Total Hours | 60 | |
Graduate College Doctor of Philosophy (PhD) Requirements
Learn more about Graduate College 2026-2027 Doctor of Philosophy (PhD) Degree Program Requirements. Check the General Graduate College academic regulations for minimal GPA, language proficiency and other general requirements.