Business Data Mining, GCRT

Requirements for Students Matriculating in or before Academic Year 2019-2020. Learn more about Graduate College Academic Regulation 7.0.

Total Hours: 12 Hours

Required Courses
BAN 5733Descriptive Business Analytics3
BAN 5743Predictive Business Analytics3
Hours Subtotal6
Electives
Select 6 hours from the following:6
Base SAS Programming for Database Marketing
Advanced SAS Programming for Marketing Analytics
Web Analytics and Digital Marketing
GIS Applications in Marketing Analytics
Optimization Applications in Marketing Analytics
Customer Lifetime Value Models in Marketing
Advanced Business Analytics
Advanced Marketing Research Analytics
Predictive Analytics Technologies
Advanced Database Management
Other graduate courses as approved by the program director.
Hours Subtotal6
Total Hours12